Introducing BEACON from Ruder Finn, a full-service insights & analytics suite that measures and evaluates data, then derives insights and consumer intelligence to empower companies to make evidence-based decisions. The BEACON team of analysts stretches from New York to Hong Kong, comprising communications experts and Insights & Analytics professionals steeped in the latest research methodologies and big data techniques.
Upgrade your social listening with global, customized, and real-time monitoring
Make an impact by finding and activating the most relevant influencers to your brand
Measure your marketing efforts and ensure your campaigns are effective
Enhance your analysis by integrating data from multiple sources into a single hub
A prominent French beauty brand used Beacon to aggregate media monitoring and social listening streams from 14 markets across Asia Pacific, identifying trends and flagging hot issues as they arise and leap from market to market.
A global pharmaceutical company identified a small but targeted group of influencers intensely passionate about a specific disease, then engaged with the community to solicit valuable insights for a product launch.
A global FMCG brand that operates 9 Facebook pages targeted at different countries used BEACON to monitor them in real-time within a single dashboard, observing how localized content performs in each market and optimizing their storytelling strategy.